Natural health product maker Nature’s Way is changing the way companies support charities
September 28, 2018 [Halifax, NS] – As well as making a significant corporate donation, staff from Nature’s Way Canada are picking up grinders, shovels, clippers and brushes today in support of the Nova Scotia Nature Trust. What’s new is that this is not your typical “corporate sponsorship.”
Along with the donation, which will be $75,000 over three years, Nature’s Way staff will provide volunteer support. Starting today, 30 staff will rise from their desks to hit the woods at the Nature Trust’s Purcells Cove property to help with the stewardship needs of the land. They will work in two shifts; the first arriving at 11:30AM, the second at 1:30PM. Each group will get a vigorous 90-minute workout helping to care for irreplaceable urban wildlands in Purcells Cove.
A new way of corporate giving?
This generous corporate donation is also “undesignated,” which means the charity, and not the company, will decide how it will be used.
“A donation that is undesignated means the company knows and trusts us to use their gift in the best possible way,” says Nature Trust director of conservation Ross Firth. “Nature’s Way is letting us do our job of protecting Nova Scotia’s outstanding natural legacy through land conservation; they just want to help. Companies can add stipulations that can be complex. Instead, Nature’s Way is saying, ‘Just go and do what you do best.’ It’s the ideal way to support a cause.”
A spin-off benefit
Nature Trust executive director Bonnie Sutherland sees yet another benefit from an undesignated gift. It can be used for stewardship, which, for the Nature Trust, tends to be “less sexy” than acquiring a new piece of property. While Sutherland sees people respond with excitement (and donations) to help acquire land, she says it’s more of a challenge to get people excited about all the work that needs to be done on those lands—and for years to come.
“While a new land acquisition by the Nature Trust gets lots of headlines,” says Sutherland, “the ongoing stewardship and care of these properties tends to be less splashy, less sexy, but it is vitally important to the overall conservation effort—and it’s an ongoing process. It doesn’t stop.”
A perfect fit for Corporate Canada
According to Sutherland, corporate leaders tend to “get” stewardship and its importance, with its elements of investing now for the future, seeing the big picture, being in it for the long haul; they get it because “that’s the kind of vision you need for success in business.”
“Any astute business person understands there is no point in acquiring something unless you plan to take care of it, tend to it, grow it, so it will yield the desired benefits,” says Sutherland. “So while the behind-the-scenes work of land stewardship may seem less exciting in the public sphere, corporate leaders get it because it makes good business sense. I’ve always seen our stewardship work as being a great fit for corporate giving. Hopefully there’s a trend here.”
Supporting the community you live and work in
“We’re looking forward to being out in nature today, helping steward this land,” says Pam McEwing, Vice President of Operations for Nature’s Way Canada. “Nature’s Way is committed to helping people and the planet through our products and how they are manufactured. Companies have an obligation to give back to the community. As a Nova Scotia-based company, this is a perfect way for us to support the community that our staff and their families live in.”
Nature’s Way of Canada (formerly Ascenta Health) has supported the Nature Trust since 2006.
A pioneer in herbal supplements, Nature’s Way® is one of the most recognized and trusted consumer brands of nutritional supplements and will celebrate its 50th anniversary in 2019. Nature’s Way is known for its expansive line of omega-3 supplements, herbs, probiotics, vitamins & minerals, and other natural health products. Nature’s Way® products include brands such as NutraSea® omega-3 oils, Alive!® multi-vitamins, Umcka® Cold Care, Sambucus® elderberry extracts, and Fortify® probiotics. They offer over 250 premium nutritional and natural products. For more information visit www.natureswaycanada.ca.
The Nature Trust is dedicated to protecting habitats that provide a home for Nova Scotia’s endangered species such as Blanding’s Turtles, Plymouth Gentian, Canada Warbler and Eastern Ribbon snake. In order to ensure the ecological integrity of the places they protect so imperilled species can recover and thrive, the Nature Trust undertakes active stewardship of their protected lands. Stewardship involves monitoring, cleanups, trail maintenance and restoration (in cases of invasive species).
Companies wanting to learn more about supporting conservation work are encouraged to contact the Nova Scotia Nature Trust at www.nsnt.ca. Individual donations are also welcome.